Los Angeles-based Trilogy Media took “scambaiting” to a new level, but some claim they’re gaining viral fame at others’ expense.
In April 2022, YouTubers Trilogy Media traveled from Los Angeles to Kolkata to prank workers at an alleged scam call center. My feature with Raksha Kumar tells the story of that trip and dives into the ethics of YouTube's growing "scambaiting" creator economy. Trilogy Media’s pursuit of vigilante justice has proved a hit with their many fans, but for some, their antics lay bare uncomfortable power dynamics in this viral genre.
Our feature was selected as a Longreads editor's pick.
January 2023, Rest of World
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